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Local search, the fastest growing segment of all online advertising segments, is expected to grow at 22.3% per year through 2011. Small to midsized businesses (SMBs) make up 95% of the approximate 22 million businesses in the US and and spend $22 billion on online advertising.  80% of these companies make 75% of their product buys and/or sales within a 50-mile radius of their location. source: Kinsey Group & MediaPost


More than 93% of online users make local searches
12% of all Searches are Local! 

  • 90% of new customers begin their search with a search engine
  • 90% of consumer purchases are made within 20 miles from home
  • 80% of customers are searching for business phone numbers
  • 77% of SMBs use online advertising, up from 69% a year ago
  • 37% of SMBs budgets went to online, up 14% from a year ago
  • 47% customers visited a local merchant after searching
    source: comScore, Kelsey Group, Kinsey Group & MediaPost

Establishing an online local presence is substantially different from major national sellers. National sellers can easily sponsor thousands of search terms and run broad based online advertising to find customers. Local advertisers, on the other hand, must focus on a myriad of programs to achieve significant customer traffic. This requires a number of different online programs which drive traffic to our customers business.

We develop a comprehensive online presence for small business owners by utilizing a broad suite of techniques including a multi-page search engine friendly website, paid search, organic placement, content development on review and social sites, blogs and video blogs. Our customers can add additional content to their business listing including logos, graphics, text, photos, video content, all of which is automatically configured for search engines to rapidly to acquire this information. For an additional fee we will manage their online reputation by monitoring and responding to negative remarks on the Internet.


 
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