Local search, the fastest growing segment of all online advertising segments, is expected to grow at 22.3%
per year through 2011. Small to midsized businesses make up 98% of the approximate 22 million businesses in
the US and 80% of these companies make 75% of their product buys and/or sales within a 50-mile radius of
their location.
source: Kinsey Group & MediaPost
More than 86% of online users make local searches
Establishing an online local presence is substantially different from major national sellers. National sellers
can easily sponsor thousands of search terms and run broad based online advertising to find customers. Local
advertisers, on the other hand, must focus on a myriad of programs to achieve significant customer traffic.
This requires a number of different online programs which drive traffic to our customers business.
We develop a comprehensive online presence for small business owners by utilizing a broad suite of techniques
including a multi-page search engine friendly website, paid search, organic placement, content development on
review and social sites, blogs and video blogs. Our customers can add additional content to their business
listing including logos, graphics, text, photos, video content, all of which is automatically configured for
search engines to rapidly to acquire this information. For an additional fee we will manage their online
reputation by monitoring and responding to negative remarks on the Internet.
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