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77% of US SMBs (small to medium sized businesses) used online for advertisingin August 2009, compared with just 69% that used traditional media.1
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In 2007, 50% of online users performed searches for local businesses. In 2008, 82% of online users searched locally. Today this number exceeds 97%! 2
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In August 2009, 36.8% of SMBs’ advertising budgets went toward online. That was up more than 14 percentage points over the prior year. 3
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Local search queries outpaced the growth of overall Web search. Searches for local businesses, products, or services grew 58% in 2008, reaching an annual total of 15.7 billion searches. By comparison, overall U.S. Web core searches grew at a much smaller rate of 21% year-over-year, nearing 137 billion searches by the end of 2008. 4
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12% of all searches are now for local products and services.5
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75% of all new business comes from online sources and 90% of potential new customers begin searching local products and services with a search engine.
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According to Borrell Associates, there were more than 15 million businesses with less than 50 employees in the United States, of which more than three million spent an average of $1,200 per month on advertising. Borrell Associates estimates total local advertising spend for U.S. SMBs at $101.5 billion.6
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There are 2.6 billion local searches performed each month on average.7
IN SUMMARY...
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75%
of all new customers come from
online.
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93%
of these customers begin their
search with a search engine.
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80%
is Google’s share of local paid
search
Well
over ½ of your whole marketing campaign
could come from being on Google full
time!
1 The Kelsey Group and ConStat
2 The Kelsey Group
3 Barnes, Chase and Davis
4 Comscore
5 Comscore/Yellow Pages
6 Borrell Associates
7 Internet Local Marketing
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